{"id":22381,"date":"2022-02-25T09:05:38","date_gmt":"2022-02-25T09:05:38","guid":{"rendered":"https:\/\/pontevecchiosrl.it\/is-it-true-that-coffee-tastes-better-in-smooth-cups\/"},"modified":"2022-02-25T09:09:27","modified_gmt":"2022-02-25T09:09:27","slug":"is-it-true-that-coffee-tastes-better-in-smooth-cups","status":"publish","type":"post","link":"https:\/\/pontevecchiosrl.it\/en\/is-it-true-that-coffee-tastes-better-in-smooth-cups\/","title":{"rendered":"Is it true that coffee tastes better in smooth cups?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">If <\/span><b>choosing smooth coffee cups<\/b><span style=\"font-weight: 400;\"> or <\/span><b>tasting espresso by the glass<\/b><span style=\"font-weight: 400;\"> looked like mere habits until recently, science now tends to agree: <\/span><b>coffee cups influence a lot&nbsp;the taste of coffee!<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An international study of coffee containers and cups found that the <\/span><b>physical qualities<\/b><span style=\"font-weight: 400;\"> of these can alter people&#8217;s <\/span><b>perceptions of the drink<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">The study &#8220;Cup texture influences taste and tactile judgments in the evaluation of specialty coffee&#8221; was carried out at the University of Sao Paulo in Brazil in partnership with Hummingbird Coffee in Moscow and the University of Oxford&#8217;s Crossmodal Research Laboratory.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><b>cups with a smooth or rough surface<\/b><span style=\"font-weight: 400;\"> were the focus of the study, as well as the various <\/span><b>aromatic sensations<\/b><span style=\"font-weight: 400;\"> they elicited.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on the responses of the study participants, the researchers discovered <\/span><b>that coffee in a smooth cup <\/b><span style=\"font-weight: 400;\">appears sweeter, whereas <\/span><b>coffee in a rough cup appears acidic and dry<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For more than 50 years, <\/span><b>Pontevecchio<\/b><span style=\"font-weight: 400;\"> has been involved in the development <\/span><b>of lever coffee machines<\/b><span style=\"font-weight: 400;\">, and we know that among the parameters that impact the flavour of coffee, focusing solely on the <\/span><b>container characteristics<\/b><span style=\"font-weight: 400;\"> is incorrect.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, the <\/span><b>organoleptic qualities<\/b><span style=\"font-weight: 400;\"> of the world&#8217;s most popular beverage are influenced by the <\/span><b>ingredients used<\/b><span style=\"font-weight: 400;\"> as well as the <\/span><b>coffee machine<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The flavour of espresso is greatly influenced by the <\/span><b>quality of the beans<\/b><span style=\"font-weight: 400;\">, the <\/span><b>type of the&nbsp;blend<\/b><span style=\"font-weight: 400;\">, and the <\/span><b>roasting technique<\/b><span style=\"font-weight: 400;\">. <\/span><b>Water has an impact on both the flavour<\/b><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/pontevecchiosrl.it\/en\/here-are-the-most-important-methods-for-extracting-coffee\/\" target=\"_blank\" rel=\"noopener\"><b>extraction method <\/b><b>of coffee<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, as we progress from <\/span><b>amateurs to tasters<\/b><span style=\"font-weight: 400;\">, we have a greater sensitivity to <\/span><b>aromas<\/b><span style=\"font-weight: 400;\"> and pay more attention to them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At this point, even the tiniest differences, such as the <\/span><b>temperature of the coffee<\/b><span style=\"font-weight: 400;\">, the <\/span><b>thickness of the grain<\/b><span style=\"font-weight: 400;\">, and the <\/span><b>properties of the container<\/b><span style=\"font-weight: 400;\">&nbsp;are examined.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For this reason, today we will talk about how much the container can affect the flavour of the drink. And this isn&#8217;t only based on the opinions of a few <\/span><a href=\"https:\/\/pontevecchiosrl.it\/en\/the-instagram-profiles-you-need-to-follow-if-you-love-coffee\/\" target=\"_blank\" rel=\"noopener\"><strong>coffee lovers<\/strong><\/a><span style=\"font-weight: 400;\">, but&nbsp;it&#8217;s also based on the research mentioned before.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The difference between smooth and textured coffee cups<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/differenza-tra-tazze-lisce-e-tazze-ruvide.jpg\" alt=\"The difference between smooth and textured coffee cups\" class=\"wp-image-22377\" srcset=\"https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/differenza-tra-tazze-lisce-e-tazze-ruvide.jpg 1024w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/differenza-tra-tazze-lisce-e-tazze-ruvide-300x188.jpg 300w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/differenza-tra-tazze-lisce-e-tazze-ruvide-768x480.jpg 768w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/differenza-tra-tazze-lisce-e-tazze-ruvide-600x375.jpg 600w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/differenza-tra-tazze-lisce-e-tazze-ruvide-96x60.jpg 96w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/differenza-tra-tazze-lisce-e-tazze-ruvide-144x90.jpg 144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><b>Smooth interiors are popular in coffee cups used in bars and cafes<\/b><span style=\"font-weight: 400;\">. In truth, most ceramics are smooth and devoid of interior ornamentation.<\/span><\/p>\n\n\n\n<p>This allows you to wash the dishes as thoroughly as possible and place them in dishwashers at home or in bars without fear of their breaking.\r\n<\/p>\n\n\n\n<p>However, in most cases, the taste variable is ignored when choosing cups.\r\n<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nonetheless, an experiment conducted by Professor <\/span><i><span style=\"font-weight: 400;\">Fabiana M. Carvalho<\/span><\/i><span style=\"font-weight: 400;\"> of the Brazilian University&#8217;s Department of Philosophy has demonstrated how much the <\/span><b>cup&#8217;s form<\/b><span style=\"font-weight: 400;\"> can affect the taste of coffee.<\/span><\/p>\n\n\n\n<p>During the investigation, <strong>231 participants<\/strong> were involved: some were basic connoisseurs of the dark drink, while the other half were professional tasters. <\/p>\n\n\n\n<p>Each of them was given the same espresso in both variants:\r\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>espresso in smooth porcelain cups,<\/li><li>Espresso served in a ceramic cup with a flowery texture on the inside and out.\r\n<\/li><\/ul>\n\n\n\n<p>Following the tasting, each subject was given a questionnaire to fill out in order to assess the sensations created by contact with the two cups.\r\n<\/p>\n\n\n\n<p>Depending on their understanding of espresso, the participants&#8217; replies proceeded in different directions:\r\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Professionals thought the coffee provided in the rough cup was more acidic;<\/li><li>amateurs thought the coffee served in the smooth cup was noticeably sweeter;<\/li><li>both groups also thought the coffee served in the rough cup was &#8220;dry.&#8221;<\/li><\/ul>\n\n\n\n<p>As a result, it appears that rough cups, which are rarer and more valuable, are unsuitable for pouring a superb espresso and impressing friends or customers. In fact, the roughness of the surface appears to make the product less enjoyable and digestible.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hand-decorated <\/span><b>ceramic cups<\/b><span style=\"font-weight: 400;\"> or rough recyclable cardboard takeaway&nbsp;containers have a substantial detrimental impact on the perception of espresso<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">According to study, coffee tastes best in smooth cups.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/persone-al-bar-che-bevono-caffe-in-tazza-liscia.jpg\" alt=\"people drinking coffee in smooth cup\" class=\"wp-image-22371\" srcset=\"https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/persone-al-bar-che-bevono-caffe-in-tazza-liscia.jpg 1024w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/persone-al-bar-che-bevono-caffe-in-tazza-liscia-300x188.jpg 300w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/persone-al-bar-che-bevono-caffe-in-tazza-liscia-768x480.jpg 768w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/persone-al-bar-che-bevono-caffe-in-tazza-liscia-600x375.jpg 600w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/persone-al-bar-che-bevono-caffe-in-tazza-liscia-96x60.jpg 96w, https:\/\/pontevecchiosrl.it\/wp-content\/uploads\/2022\/02\/persone-al-bar-che-bevono-caffe-in-tazza-liscia-144x90.jpg 144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">For years, Dr. Carvalho has studied the <\/span><b>impact of containers and cups on the aroma of coffee<\/b><span style=\"font-weight: 400;\">. The research is a must-read for everyone working in the field of product marketing. Following scientific guidelines can, in fact, improve product perception and, as a result, raise its saleability.<\/span><\/p>\n\n\n\n<p>It&#8217;s no surprise that these studies are being conducted in Brazil, the world&#8217;s biggest coffee producer. Local businesses spend a significant amount of money on research in order to boost sales and customer satisfaction.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Various entities had already conducted investigations on the <\/span><b>shape of the containers<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>circumstances of coffee consumption<\/b><span style=\"font-weight: 400;\">. Current study, on the other hand, has looked at another component, focusing on the physical properties of the cups and tactile signals, and has come up with some intriguing results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The neuroscientist&#8217;s research was based on a technique known as <\/span><b>synaesthesia<\/b><span style=\"font-weight: 400;\">, which involves <\/span><b>evaluating things by tasting<\/b><span style=\"font-weight: 400;\"> them. <\/span><i><span style=\"font-weight: 400;\">Synaesthesia<\/span><\/i><span style=\"font-weight: 400;\"> is a perceptual or sensorial phenomena characterized by the <\/span><b>contamination of many senses<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p>The experiment included coffee tasting, flavour, and touch, with participants being encouraged to bring the cup to their lips.\r\n<\/p>\n\n\n\n<p>The discovery that tactile signals alter people&#8217;s perceptions of coffee&#8217;s aroma opens up new possibilities for anyone working in design, particularly container and tableware design.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only that. Even caf\u00e9s&nbsp;should not dismiss scientific findings, recognizing that the <\/span><b>consumption experience<\/b><span style=\"font-weight: 400;\"> is made up of many tiny steps: <\/span><a href=\"https:\/\/pontevecchiosrl.it\/en\/how-to-make-a-great-coffee-with-a-lever-machine-our-tips-to-make-it-perfect\/\" target=\"_blank\" rel=\"noopener\"><b>making a decent cup of coffee with a lever machine<\/b><\/a><span style=\"font-weight: 400;\">, serving the drink with care, and selecting the most pleasing containers for the palate.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why this study must be taken seriously by caf\u00e9s and consumers.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Given that consumers prefer <\/span><b>cups with smooth internal surfaces<\/b><span style=\"font-weight: 400;\">, it is vital to assess not only the design stages but also the purchases for caf\u00e9s and bars in order to <\/span><b>incentivise coffee sales <\/b><span style=\"font-weight: 400;\">and<\/span><b> improve the perception of the product<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><b>Coffee sets<\/b><span style=\"font-weight: 400;\"> must be evaluated in terms of design and colour, but the <\/span><b>container&#8217;s physical features<\/b><span style=\"font-weight: 400;\"> must also be evaluated. As a result, while it&#8217;s OK to offer space to <\/span><b>ornamented cups<\/b><span style=\"font-weight: 400;\"> with a <\/span><b>local emblem or coloured accents<\/b><span style=\"font-weight: 400;\">, the research should also focus on the <\/span><b>best materials for coffee containers.<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is possible to propose coffee <\/span><b>mugs with innovative coatings<\/b><span style=\"font-weight: 400;\"> or take-away containers able to enhance the taste of the drink.<\/span><\/p>\n\n\n\n<p>However, changing people&#8217;s perceptions of coffee through a cup takes time and money, with the chance that the end outcome will be less than ideal.\r\n<\/p>\n\n\n\n<p><a href=\"https:\/\/pontevecchiosrl.it\/en\/to-make-a-coffee-as-good-as-a-bar-you-just-need-a-lever-or-maybe-two\/\" target=\"_blank\" rel=\"noopener\"><strong>To make a coffee as good as a bar <\/strong><\/a><span style=\"font-weight: 400;\">and to improve the drinking experience, start with the basics and select a <\/span><b>high-quality espresso machine<\/b><span style=\"font-weight: 400;\">. Only then will you be able to begin your studies and determine how much each minor component contributes to the production of espresso as a variable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><b>Pontevecchio lever coffee machines<\/b><span style=\"font-weight: 400;\"> are meticulously engineered to ensure that the <\/span><b>extract is sweet, creamy, and retains its original organoleptic features<\/b><span style=\"font-weight: 400;\">. Each model is a one-of-a-kind piece created by experienced artisans who are masters in the assembling of <\/span><a href=\"https:\/\/pontevecchiosrl.it\/en\/our-tips-to-help-you-choose-a-professional-coffee-machine\/\" target=\"_blank\" rel=\"noopener\"><b>professional coffee machines<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><b>Discover our espresso machine models<\/b><span style=\"font-weight: 400;\"> and play around with all the various factors that determine the flavour of your espresso: blend, water, and cups! You&#8217;ll see that choosing a <\/span><b>Pontevecchio coffee machine<\/b><span style=\"font-weight: 400;\"> is all it takes to have a great espresso.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If choosing smooth coffee cups or tasting espresso by the glass looked like mere habits until recently, science now tends to agree: coffee cups influence a lot&nbsp;the taste of coffee! An international study of coffee containers and cups found that [&hellip;]<\/p>\n","protected":false},"author":1320,"featured_media":22375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-22381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-espresso-coffee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is it true that coffee tastes better in smooth cups? - Pontevecchio - Lever Coffee Machines<\/title>\n<meta name=\"description\" content=\"Smooth cups. Rough cups. But do they really affect the flavour of the coffee? 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Rough cups. But do they really affect the flavour of the coffee? 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